The 5 Best Social Media Posts for Food Trucks
Clayton Pantano • July 26, 2023
If you own a food truck, then we hope you know that social media is a great way to connect with your customers and promote your business! If you didn’t know already, now you do! Read on to learn about our top 5 types of social media posts for food trucks!
With so many different types of social media posts to choose from, it can be a real challenge to know which ones will work best for your truck. This is one of the most often questions we get when consulting with a food truck owner, as they often ask “What should I post on social media?”
Here are some of the best types of social media posts for a food truck:
Mouthwatering Food Photos
As a food truck, your main selling point is your food! So, as obvious as it may seem, one of the best types of posts you can make is mouthwatering photos of your dishes!
These photos should be high-quality, show the food in its best version, and really make the customer feel hungry through their phone screens!
You don’t need to fork over the money for professional photos if working with a low budget. Any newer phone and good lighting will do just fine for social media posts!
Behind-the-Scenes Photos
People love getting a glimpse into the inner workings of a business, and this is especially true for food trucks.
Consider posting behind-the-scenes photos of your team prepping food, or just having fun together as a team. This helps to humanize your business and make it more relatable to your followers.
If you have a step-by-step guide on how you make amazing food, and it isn’t a closely guarded family secret, share it! People love to see an authentic and transparent presence from food trucks on social media.
Specials and Promotions
If you have a special dish or promotion going on, be sure to promote it on social media! After all, you’re running this promotion to get people to take advantage of it!
This could be a new menu item, a limited-time offer, or a discount for your social media followers. Be sure to encourage people to share, like, tag friends, or comment on posts during these promotions and specials to generate more buzz around your food truck! Make sure to soak up every ounce of publicity that you can get during these times.
Post your weekly schedule!
If you'll be attending any food truck events or festivals, be sure to post your schedule of locations on social media! This helps to build anticipation and lets your followers know where they can find you.
This is hands down the biggest mistake we see food trucks making on social media. Food Trucks that don’t post their weekly schedule on social media are losing out on a massive opportunity to have busy events, generate sales, and grow their following.
Instagram Reels/TikTok Videos
It’s no secret that static single-image posts are slowly dying on social media platforms. When taking your pictures on your phone, make sure to record 3-5 quick 10-20 second videos of your food as well!
You can then take these videos and pair them with a trending audio or sound on Instagram or TikTok and your reach will be multiplied substantially! Reels are quickly becoming the go-to way to grow a food truck’s following on social media!
In fact, our clients have had reels reach 18,000 people when they only had 50 followers on Instagram!
Schedule Your Consultation
Here at Entrust Marketing, we’re your one and only Washington State Food Truck Association-approved marketing vendor in Washington! We know what we’re talking about when it comes to food truck marketing and we know what it takes to grow a truck through social media.
We offer FREE 15-minute marketing consultations for Food Truck owners, and we’d be happy to extend the offer to you: https://calendly.com/entrust-marketing/foodtruckmarketing
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