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Why Tacoma Businesses Need to Prioritize Digital Marketing
Clayton Pantano • December 19, 2023
As we move forward in time, Tacoma businesses cannot afford to ignore the importance of digital marketing. With an increasing number of consumers turning to the internet to research products and services every day, it has become vital for businesses to establish a strong online presence. Simply put: DIgital Marketing is no longer optional. It’s required.
Let’s first cover what we mean when we say “Digital Marketing.” Digital marketing offers a wide range of strategies and tools that can help businesses connect with their target audience, increase brand visibility, and drive revenue growth. From search engine optimization (SEO) to social media marketing, businesses can leverage numerous digital platforms to reach their potential customers effectively.
By prioritizing digital marketing, Tacoma businesses can stay ahead of the competition and build a loyal customer base. This is especially crucial in today's highly competitive market, where businesses need to constantly adapt and innovate to thrive and stay ahead of their competition. In business, taking advantage of every competitive advantage is a must. With the right digital marketing strategies in place, businesses can optimize their online visibility, enhance brand engagement, and ultimately boost their bottom line.
Whether it's improving search engine rankings, creating engaging content, or leveraging social media platforms, digital marketing is an indispensable tool for Tacoma businesses looking to succeed in the future.
The importance of digital marketing for Tacoma businesses
In a city like Tacoma, where the local economy is diverse and competitive, yet driven by community, digital marketing plays a vital role in helping businesses stand out from the crowd. Here are some key reasons why Tacoma businesses need to prioritize digital marketing:
1. Increased Online Visibility
In order to succeed in Tacoma, businesses need to be easily discoverable online. With a strong digital marketing strategy, businesses can improve their search engine rankings and increase their online visibility. By appearing on the first page of search engine results for relevant keywords, businesses can attract more organic traffic to their websites, leading to higher chances of conversions and sales. When it comes to being a business in Tacoma, you don’t want to be “The best kept secret.”
2. Enhanced Brand Engagement
Digital marketing allows businesses to engage with their target audience in a more personalized and interactive way. Through social media platforms, businesses can connect with their customers, share valuable content, and build meaningful relationships. By consistently engaging with it’s audience, a business can foster loyalty and trust, which can result in repeat business and positive word-of-mouth referrals. In the past few years, there have been numerous businesses that have seen atmospheric growth because they created and maintained a highly-engaging social media presence online.
3. Targeted Marketing Strategies
One of the key advantages of digital marketing for your business is the ability to target specific demographics and audiences. For example, you can target specific zip codes with your advertising. Want to target customers in The Stadium District? No Problem! Want to target people around The Tacoma Mall? Easy!
By reaching the right people at the right time with the right message, you can maximize your marketing efforts and achieve a higher return on investment.
Digital Marketing Trends in Tacoma
As the online landscape evolves, so do the trends and strategies in digital marketing. Here are some key digital marketing trends that Tacoma businesses can leverage to stay ahead of the curve:
Video Marketing
Video has quickly become one of the most engaging forms of content on the internet. Tacoma businesses can leverage video marketing to tell their brand story, showcase their products or services, and connect with their audience on a deeper level. Whether it's creating informative tutorials, behind-the-scenes footage, or entertaining vlogs, video marketing can help businesses capture the attention of their target audience and drive engagement.
Both short form video and long form video content have a place in a marketing strategy, so businesses can benefit from ANY form of Video Marketing efforts.
Influencer Marketing
Influencer marketing has gained significant traction in recent years, and Tacoma businesses can benefit from partnering with local influencers who have a strong online presence and a loyal following. By collaborating with influencers, businesses can tap into their audience and leverage their influence to promote their products or services. This can help businesses reach a wider audience, build brand awareness, and generate more leads.
Understanding The Target Audience in Tacoma
In order to effectively market to the Tacoma audience, businesses need to have a thorough understanding of their target audience. Here are some key factors to consider when defining the target audience in Tacoma:
Demographics
Tacoma is a diverse city with a wide range of demographics. Businesses need to identify the age, gender, income level, and other demographic characteristics of their target audience in order to tailor their marketing messages and strategies accordingly. For example, businesses located in South Tacoma will have a different marketing strategy than targeting the more affluent population of Point Ruston. Different demographics have different interests and different items that make them take action.
Local Culture and Values
Tacoma has a unique culture and set of values that businesses should take into account when crafting their marketing campaigns. By aligning their brand messaging with the local culture and values, businesses can resonate with the Tacoma audience and build a stronger connection. When marketing your business in certain areas, be mindful of the different values that different neighborhoods have. The last thing you want to do is upset a group of people with your marketing.
Consumer Behavior
Understanding the buying behavior of the Tacoma audience is crucial for businesses to create effective marketing campaigns. Businesses should analyze consumer preferences, purchasing patterns, and decision-making processes to tailor their marketing messages and offers to meet the needs and desires of their target audience.
Local SEO Strategies for Tacoma Businesses
Search engine optimization (SEO)
is a crucial aspect of digital marketing that can help businesses improve their online visibility and drive organic traffic to their websites. Here are some local SEO strategies that Tacoma businesses can implement:
Optimizing your Google Business Profile
A Google Business Profile is a free tool that allows businesses to manage their online presence across Google, including Google Maps and Google Search. Tacoma businesses should claim and optimize their Google Business Profile by providing accurate and up-to-date information, such as their address, phone number, website, and business hours. This will help businesses appear in local search results and attract more customers. This is a must for ranking for the “..near me” searches that are becoming increasingly popular.
Local Keyword Research
To rank higher in local search results, businesses should conduct keyword research specific to Tacoma. By identifying relevant keywords that are frequently used by the Tacoma audience, businesses can optimize their website content, meta tags, and headings to improve their search engine rankings for local searches. One of our favorite tools for this is the Google Keyword Planner built into their advertising interface.
Online Reviews and Reputation Management
Online reviews play a crucial role in the decision-making process of consumers. Tacoma businesses should encourage their customers to leave positive reviews on platforms like Google, Yelp, and Facebook. Additionally, businesses should actively monitor and manage their online reputation by promptly responding to reviews, addressing customer concerns, and showcasing their commitment to customer satisfaction. Google reviews not only give customers an idea of the quality of service or product you provide, but positive rankings also help improve your Google ranking.
Creating a Website That Converts in Tacoma
A well-designed and user-friendly website
is a must for converting website visitors into customers. Here are some key elements to consider when creating a website that converts in Tacoma:
Clear and Compelling Calls-to-Action
We have seen a disappointing number of businesses that don’t have a clear way for visitors to take action. Tacoma businesses should have clear and compelling calls-to-action (CTAs) on their website to guide visitors towards the desired action, such as making a purchase, submitting a contact form, or signing up for a newsletter. CTAs should be visually appealing, prominently displayed, and clearly communicate the value proposition.
Mobile Optimization
With the increasing number of mobile website visitors , it's crucial for Tacoma businesses to optimize their websites for mobile devices. A mobile-friendly website not only provides a better user experience but also improves search engine rankings, as Google considers mobile-friendliness as a ranking factor. When building your website, be sure to view it on a mobile device before fully-publishing it.
User-Focused Design
A user-focused design ensures that the website is intuitive, easy to navigate, and visually appealing. Tacoma businesses should prioritize user experience by organizing the content in a logical manner, using clear headings and subheadings, and incorporating visual elements that enhance the overall user experience. Don’t be afraid to ask people for feedback on your website - This can be one of the best ways to get unfiltered feedback on how people are interacting with your website!
Utilizing Social Media for Tacoma businesses
Social media platforms provide Tacoma businesses with a powerful tool to connect with their audience, build brand awareness, and drive engagement. Here are some key tips for utilizing social media effectively:
Choose the Right Platforms
A massive mistake we see businesses make is thinking that they need to be active on every platform. Even if a business has 17 followers on an old Twitter account, they’ll continue to post lackluster content to that crowd and pass up more lucrative opportunities on new platforms. Tacoma businesses should identify the platforms that are most popular among their target audience and focus their efforts on those platforms. This will ensure that businesses are investing their time and resources in the right channels.
Consistent Branding
Maintaining consistent branding across social media platforms is crucial for building brand recognition and trust. Tacoma businesses should use consistent brand colors, logos, and voice across all social media profiles to create a cohesive brand identity that truly resonates with their customer base.
Engage with the Audience
Most businesses treat social media as a broadcast platform where they can just shout their message over and over again. Social media
is a two-way communication channel, and Tacoma businesses should actively engage with their audience by responding to comments, answering questions, exchanging messages and participating in conversations. This will help businesses build stronger relationships with their audience and foster loyalty.
Email Marketing for Tacoma Businesses
Despite the rise of new digital marketing channels, email marketing remains a highly effective tool for Tacoma businesses to reach their audience and drive conversions. Why? We believe it has to do with the fact that most of the people on your mailing list have chosen to be there and receive your messages! They’ve essentially said “Yeah, we’ll buy from you again in the future!”
Here are some key tips for successful email marketing:
Building an Engaged Email List
Tacoma businesses should focus on building an engaged email list by offering valuable content, incentives, or exclusive offers to encourage visitors to subscribe. By providing relevant and personalized content to their subscribers, businesses can nurture leads and drive conversions.
Personalization and Segmentation
Personalization is key to effective email marketing. Tacoma businesses should segment their email list based on demographics, interests, and behaviors to deliver targeted and personalized messages. By sending relevant content to the right people, businesses can increase open rates, click-through rates, and conversions.
Testing and Optimization
To maximize the effectiveness of email campaigns, Tacoma businesses should regularly test different elements such as subject lines, CTAs, and email layouts. By analyzing the results and optimizing their email campaigns based on the data, businesses can continuously improve their email marketing efforts. Rarely does the first attempt at a marketing effort work the best, so businesses should have a culture of testing their marketing efforts regularly.
Online Advertising Options for Tacoma Businesses
Online advertising provides Tacoma businesses with a cost-effective way to reach their target audience and drive traffic to their websites. Here are some popular online advertising options:
Pay-Per-Click (PPC) Advertising
PPC advertising allows businesses to display ads on search engine results pages or other websites and pay only when a user clicks on their ad. Tacoma businesses can set up PPC campaigns
on platforms like Google Ads or Bing Ads to target specific keywords and demographics, ensuring that their ads are shown to the right audience.
Display Advertising
Display advertising involves placing visual ads on websites, blogs, or social media platforms. Tacoma businesses can use display ads to raise brand awareness, promote specific products or services, or drive traffic to their websites. Display advertising platforms like Google Display Network or Facebook Ads offer targeting options to reach the desired audience.
Remarketing Campaigns
Remarketing allows Tacoma businesses to target users who have previously visited their website but did not convert. By displaying targeted ads to these users as they browse other websites or
social media platforms, businesses can remind them of their products or services and encourage them to return and make a purchase.
Tracking and Measuring Digital Marketing Efforts in Tacoma
A Tracking and measuring the effectiveness of digital marketing efforts is crucial for Tacoma businesses to understand what works and what doesn't. Here are some key metrics to track:
Website Traffic and Conversion Rates
Tacoma businesses should track their website traffic to understand how many visitors are coming to their website and where they are coming from. Additionally, businesses should measure their conversion rates to determine the percentage of visitors who take the desired action, such as making a purchase or submitting a contact form. Another great metric to measure here will be the first page visited - You may be surprised what pages are attracting visitors!
Social Media Engagement
For businesses utilizing social media, tracking engagement metrics such as likes, comments, shares, and click-through rates can help gauge the effectiveness of social media campaigns. By analyzing these metrics, businesses can identify the type of content that resonates with their audience and adjust their social media strategy accordingly.
Email Marketing Performance
Tacoma businesses should track email marketing metrics such as open rates, click-through rates, and conversion rates to assess the effectiveness of their email campaigns. By monitoring these metrics, businesses can identify opportunities for improvement and optimize their email marketing strategy.
Conclusion
Digital marketing is no longer optional for Tacoma businesses. By prioritizing digital marketing strategies such as local SEO, social media marketing, email marketing, and online advertising, businesses can enhance their online visibility, engage with their target audience, and drive revenue growth. By staying ahead of the competition and adapting to the ever-evolving digital landscape, Tacoma businesses can take their success to new heights.
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Entrust Marketing helps service-based businesses grow with high-value, results-driven marketing. From social media and SEO to paid advertising, we handle the details so you can focus on what matters most. No confusion, no hassle—just real marketing that works. Let’s talk!
clayton@entrustmarketingwa.com
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