Blog Layout

How to Choose the Right Social Media Manager for Your Business

Clayton Pantano • September 15, 2023

In today's digital age, social media has become a crucial aspect of any business's marketing strategy. It is a powerful tool that can help you connect with your audience, build brand awareness, and ultimately drive sales. However, managing your business's social media presence is no small task. It involves creating engaging content, responding to customer inquiries, analyzing data, and staying up-to-date with the latest trends. That's why many businesses choose to hire a social media manager or a social media management agency to handle these tasks.


But how do you choose the right one for your business? Here are some key factors to consider.

Understand What You Need From a Social Media Manager

Before you start the hiring process, it is important to have a clear understanding of your own business needs. Do you need help with content creation, customer engagement, analytics, or all of the above? Do you need someone to manage just one social media platform or multiple platforms? 

Having a clear idea of your needs will help you narrow down your options and find a social media manager or agency that is the right fit for your business. Plus, when you know what you need from a social media manager, they will be far more successful in the role you bring them into.

The Personality Fit of a Social Media Manager

The personality of your social media manager is crucial for the success of your business. This person will be representing your brand online, so it is important that their personality aligns with your brand's values and culture. Look for someone who is creative, proactive, and has strong communication skills. 

Additionally, it is important to find someone who is adaptable and can handle the fast-paced nature of social media. With the rapidly changing social media scene, you'll want to work with someone who is capable of regularly taking their prior knowledge and applying it to new platforms and strategies. 

Experience in Your Industry

While a social media manager does not necessarily need to have experience in your specific industry, it can be a huge advantage. Each industry has its own set of challenges and opportunities, and someone with experience in your industry will be better equipped to navigate them. They will have a better understanding of your target audience, your competitors, and the trends that are relevant to your industry.

With the right experience, they can even take strategies & tactics that have worked previously for their other clients in the industry. 

The Price of The Social Media Manager 

Price is always a consideration when hiring any service provider, and social media management is no exception. The cost of social media management can vary widely based on the level of service you need, the experience of the manager or agency, and the geographic location. It is important to find a social media manager or agency that fits within your budget without compromising on quality. Remember, you get what you pay for, so be wary of prices that seem too good to be true.

Ask for References and Review Past Work

Before making a final decision, it is important to ask for references and review the past work of the social media manager or agency you are considering hiring. This will give you a better idea of the quality of their work and whether they will be a good fit for your business. Look for consistency, creativity, and engagement in their past work.

Conclusion

Choosing the right social media manager or agency is crucial for the success of your business. By taking the time to understand your needs, considering the personality fit, evaluating their industry experience, comparing prices, and reviewing past work, you can make an informed decision. Remember, your social media manager will be representing your brand online, so it is important to choose wisely. If you need help with your social media management, contact us at Entrust Marketing for professional and personalized service.

If you’re looking to connect with a social media marketing agency that can help you reach your goals, contact us and we’ll give you a full walkthrough of our services and see if there’s any way we can help you win on social media.
By Clayton Pantano February 17, 2025
Discover the latest data-driven insights on social media marketing from 21 million analyzed posts. Learn how to optimize your social media management strategy for 2025 with actionable tips on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
By Clayton Pantano June 1, 2024
As the owner of Entrust Marketing, I've had the pleasure of working with numerous businesses in Tacoma, helping them navigate the ever-evolving digital landscape. Tacoma is a vibrant city with a thriving business community, and having a strong digital presence is crucial for success. That's where Entrust Marketing comes in – we are dedicated to providing top-notch digital marketing services tailored to the unique needs of Tacoma businesses. Stick around for a few while I talk about what we've built at Entrust Marketing and how we've become a leading digital marketing agency in Tacoma (and all around Puget Sound.)
By Clayton Pantano June 1, 2024
Why is Social Media So Important to the Food Truck Industry? Behind every successful food truck is a powerful tool driving visibility and customer engagement: social media.
By Clayton Pantano April 4, 2024
Discover the benefits of hiring a social media marketing company for your business.
By Clayton Pantano March 16, 2024
Recently, Hootsuite published a wildly informative and interesting study titled “The Social Media Consumer Report.” As I read it, I was blown away by the depth of the analysis being provided. It both proved and disproved theories that I’ve been guilty of holding. As I walked away from it, I felt this was worth sharing to anyone willing to read my takeaways.
By Clayton Pantano March 12, 2024
Discover the top 5 marketing mistakes small businesses make and how to avoid them for better growth and efficiency.
By Clayton Pantano March 12, 2024
Learn how to create an effective marketing strategy in just 5 simple steps in this article!
By Clayton Pantano February 28, 2024
Discover why hiring a marketing agency can be a game-changer for your business, offering expertise, creativity, and cost-effective strategies.
By Amanda Pantano February 23, 2024
Local SEO is a crucial component of any small business's digital marketing strategy, especially for those looking to attract more foot traffic and increase visibility within their local community. With the right approach, small businesses can effectively compete with larger companies and even dominate local search results. This blog post will provide actionable tips and strategies to help small businesses improve their local SEO and capture the attention of potential customers in their area.
By Amanda Pantano February 22, 2024
In the ever-evolving digital landscape, the importance of a quality website for businesses cannot be overstated. As we step into 2024, this significance only amplifies, with the digital frontier continuing to expand and consumer behaviors increasingly shifting towards online platforms for shopping, information gathering, and service acquisition. A quality website now serves not just as a digital business card but as a central hub for your brand's online presence, customer engagement, and conversion activities.
By Amanda Pantano January 30, 2024
In the ever-evolving landscape of social media marketing, one principle has remained consistently at the forefront: the importance of authenticity. As we make our way through the digital era where content is king, authenticity has emerged as its queen. This article delves into why authenticity matters in social media marketing, how it influences consumer behavior, and practical strategies for brands to harness its power.
By Amanda Pantano January 30, 2024
In today's digital age, social media has evolved from a novel communication tool into a pivotal marketing and branding platform for businesses of all sizes. With the vast and ever-growing digital landscape, managing social media can become overwhelming, especially for businesses with limited resources or expertise in this area. This is where outsourcing social media management comes into play, offering a plethora of benefits that can enhance a business's online presence, engage its audience, and drive growth. In this article, we will explore the key reasons why outsourcing social media management is a strategic move for businesses looking to thrive in the digital landscape.
Food Truck Digital Marketing Experts
By Clayton Pantano January 24, 2024
Learn how to master social media marketing for your food trucks. From paid advertising to social media content, we'll cover it all!
Tacoma Washington Digital Marketing Experts
By Clayton Pantano January 23, 2024
Your Tacoma Business would greatly benefit from hiring a digital marketing agency. Read on to figure out why!
By Clayton Pantano January 19, 2024
Digital Marketing in Tacoma - Where it's been and where it's going for Tacoma Business Owners!
By Clayton Pantano January 3, 2024
As time progresses, food trucks need more than just delicious cuisine to stand out. They need a robust online presence, and this is where social media marketing, both organic and paid, plays a pivotal role. At Entrust Marketing, we specialize in catapulting food trucks to digital prominence, transforming them into local sensations.
digital marketing experts in tacoma,washington
By Clayton Pantano December 19, 2023
Businesses located in Tacoma, Washington need to prioritize their digital marketing to stand out from the competition. Here we break down exactly why!
By Clayton Pantano December 13, 2023
Master the 5 W's of Digital Marketing with this comprehensive guide to marketing your business!
By Amanda Pantano December 7, 2023
For event companies in Tacoma, Washington, a strong online presence is essential to attract clients and stand out in a competitive market. Search Engine Optimization (SEO) plays a pivotal role in achieving this. This comprehensive guide explores how Tacoma-based event companies can leverage SEO to enhance their visibility and grow their business.
By Clayton Pantano December 5, 2023
Over time, social media has emerged as a crucial platform for businesses to connect with customers, promote their brand, and drive growth. For small businesses, it offers a unique opportunity to compete on a level playing field with larger competitors. You might be wondering, how do I make the most out of social media? Is it required for my small business? Should I even spend the time developing a social media strategy? This comprehensive guide aims to demystify social media marketing, providing you with the strategies and tools needed to harness its power effectively.
digital marketing in tacoma,washington
By Clayton Pantano December 1, 2023
Looking to know how to leverage SEO for your automotive shop in Tacoma? These 5 tips will help you generate more business from online search engines.
By Amanda Pantano November 30, 2023
In the age of digital connectivity, social media is no longer just a platform for socializing; it’s a pivotal tool for businesses to engage with their audience. For businesses in Tacoma, Washington, a city known for its vibrant culture and diverse population, leveraging social media is essential. But how can local businesses tap into this dynamic market effectively through social media? Let’s explore.
By Clayton Pantano November 26, 2023
Discover key factors to consider when selecting a digital marketing agency in 2024. Make an informed choice with our comprehensive checklist.
By Clayton Pantano November 24, 2023
In the digital era, visibility is paramount for business success, especially in a competitive market like Tacoma, Washington . Search Engine Optimization (SEO) is the key to ensuring your business stands out online. This comprehensive guide will walk you through the essential SEO strategies to enhance your Tacoma business's online presence.
By Clayton Pantano November 22, 2023
In the digital age, social media advertising has become a crucial tool for businesses to reach their target audience effectively. For businesses in Tacoma, Washington, where the market is as diverse as its landscape, targeted social media advertising can be especially powerful. This guide explores how Tacoma businesses can leverage social media ads to maximize their impact.
By Amanda Pantano November 6, 2023
In the digital age, local businesses have a world of opportunity at their fingertips. Yet, the competition in the local marketplace is fierce. If you're a business owner looking to stand out in your local area, leveraging local SEO (Search Engine Optimization) is key. Let's dive into the essentials of local SEO and uncover actionable strategies to boost your local rankings.
By Clayton Pantano August 15, 2023
Hiring a social media marketing agency is no easy task. We explore the ins-and-outs of working with an agency to develop revenue-driving campaigns.
By Clayton Pantano August 1, 2023
Discover why teaming up with a marketing agency can elevate your brand's reach and results. Top benefits explored!
By Clayton Pantano July 26, 2023
In the bustling and growing world of food truck businesses, standing out from the competition isn't just about having the tastiest menu – it's about having a robust social media strategy. A strong presence on social media platforms for your food truck can exponentially increase your reach, boost customer engagement, and drive foot traffic to your truck. In this guide, we'll provide key steps and some of our favorite tips to create a winning social media strategy for your food truck.
By Clayton Pantano July 26, 2023
As a food truck owner, you know that delicious cuisine is only one piece of the success puzzle. In today's digital world, your online presence can make or break your business. That's where Instagram comes into play. With over 1 billion monthly active users, Instagram is a powerful tool for connecting with customers and growing your brand. Entrust Marketing, the leading authority in food truck marketing, is here to share expert tips on how to master Instagram for your food truck business.
By Clayton Pantano July 26, 2023
Social media has become a common part of our lives, as it continues to shape the way we communicate, interact, and make decisions in our every day lives. For businesses in Tacoma, social media marketing offers an invaluable opportunity to connect with customers, boost brand awareness, and grow your business both in this city and outside of the city limits. With social media marketing, it's possible to develop a presence that attracts people from all around King and Pierce County. In this blog post, we'll explore the benefits of social media marketing for Tacoma businesses and share tips on how to create a successful social media strategy.
By Clayton Pantano July 26, 2023
Ensure the best marketing partner for your Tacoma business with this comprehensive guide to selecting an agency.
By Clayton Pantano July 26, 2023
Understand the power of local SEO and why it's essential for Tacoma-based businesses to stay competitive and visible.
By Clayton Pantano July 26, 2023
Creative and actionable promotional tactics specifically designed for food trucks looking to expand their reach and revenue.
By Clayton Pantano July 26, 2023
Launching a food truck? Here's everything you need to know about Food Truck Marketing to grow your customer base.
By Clayton Pantano July 26, 2023
Step-by-step guide on creating and refining your Google Business profile to ensure maximum local exposure and customer trust.
By Clayton Pantano July 26, 2023
From Instagram to TikTok, find out which social platforms are crucial for food trucks aiming to increase their visibility through digital marketing.
By Clayton Pantano July 26, 2023
Get inspired by these top-performing social media post ideas tailored for food trucks. Attract customers like never before with better food truck marketing.
By Clayton Pantano July 26, 2023
Dive into the unique Food Truck marketing strategies that you can employ on social media to drive foot traffic and boost sales.
More Posts
Share by: