How to Set Up and Optimize Your Google Business Profile
Clayton Pantano • July 26, 2023
In an increasingly digital age, having a well-optimized online presence is crucial for businesses to succeed.
One of the most important aspects of this online presence is a Google Business Profile.
What is a Google Business Profile?
A Google Business Profile is a free tool that businesses can use to manage their online presence across Google, including Search and Maps. In this blog post, we’ll cover everything you need to know about Google Business Profile Management, including how to set it up, optimize it, and maintain it.
How to Set Up a Google Business Profile
Setting up a Google Business Profile is a fairly easy process, and it only takes a few minutes to take the initial steps, however, you'll need to wait for the verification postcard to come in the mail. Here’s what you need to do:
- Create a Google account – If you already have a Google account, skip this step. If not, create one by going to the Google sign-up page and filling out the required information.
- Go to business.google.com – Once you have a Google account, go to the Google Business Profile website and sign in with your Google account credentials.
- Add your business – Click the “Add your business to Google” button and enter your business name and address. You’ll also need to verify your business by providing a phone number or email address.
- Verify your business – After you’ve added your business, Google will send you a postcard with a verification code. Once you receive the postcard, enter the verification code in your Google Business account to verify your business.
If you don't confirm your business with this code, you won't have access to the listing and it won't appear on search.
How to Optimize Your Google Business Profile
Once you’ve set up your Google Business Profile, it’s important to optimize it to be sure it's providing accurate and useful information to potential customers.
Here are some of our top tips for optimizing your Google Business Profile:
- Complete your profile – Make sure you fill out all possible information about your business, including your business hours, website, phone number, and a description of your business. If your business doesn't have a physical address, you can set up your service area.
- Add photos – Adding photos to your Google Business Profile is a great way to show potential customers what your business is all about. Be sure to add photos of your storefront, products, services, and whatever else is relevant to your business!
- Respond to reviews – Responding to reviews shows that you value your customers’ feedback and can help build trust with potential customers. Be sure to respond to both positive and negative reviews. Customers appreciate the interaction, and a well thought-out response to a negative review is a great way to show potential customers you are always caring about providing a great experience to your customers.
- Use keywords – Use keywords in your business description and in the tags section to help improve your business’s visibility in Google search results.
- Update your profile regularly – Make sure to update your profile regularly with new photos, business hours, and any other relevant information.
How to Maintain Your Google Business Profile
Maintaining your Google Business Profile is a must to ensure that your business is providing accurate and up-to-date information to potential customers. Here are some tips for maintaining your Google Business Profile:
- Monitor your profile – Regularly check your Google Business Profile for any inaccuracies or outdated information.
- Update your business information – If your business information changes, such as your business hours or phone number, make sure to update it in your Google Business Profile.
- Respond to reviews – Responding to reviews shows that you value your customers’ feedback and can help build trust with potential customers.
- Use Google Posts – Google Posts are a great way to share news and updates about your business. Make sure to use them regularly to keep your customers informed.
- Track your performance – Google provides analytics for your Google Business Profile, including how many people viewed your profile and how many people clicked on your website. Make sure to track these metrics to see how your profile is performing and make any necessary changes.
Need Help Managing Your Google Business Profile?
If this feels like an overwhelming process, here at Entrust Marketing we provide a done-for-you Google Business Profile Management service that helps you take control of your online presence while saving time.
To get more information on this service, visit our
Google Business Profile Management
service page! As always, please contact us with any questions related to all things Digital Marketing that you may have, and we're here to help!
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