Roofing Marketing

Marketing for Roofing Companies

We're your Roofing industry Digital Marketing Experts!


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We're not your average roofing marketing agency

You know the type.. The marketing companies DM'ing you on Instagram "If we got you 30 leads for free in 30 days, could we talk?"


At Entrust Marketing, we have a team of experts that work with roofing companies every day. In fact, one of our team members used to work in the roofing industry. Talk about hands-on knowledge. When it comes to knowing marketing and knowing your industry, we do both.

30% Revenue Growth in 1 year

Anytime Roofing Case Study

When we initially met with Anytime Roofing in the PNW, we noticed their terrible website, inconsistent social media presence and a lack of search engine traffic. Through a carefully curated social media content calendar, website updates, and search engine optimization we helped this small, family-owned business survive an industry-wide slowdown and actually increase revenue 30% year-over-year.

Our Roofing Company Marketing Process

Organic Social Media Content

Social media is where potential customers will go to see if you are still in business and if your work looks satisfactory. If you haven't posted in five years, or only post stock photos, people will not trust you with their business. It is important to leverage a content strategy that utilizes content from real and recent jobs.

Search Engine Optimization

When people search "roofers near me" are you showing up at the top? Are you even on the first page? Consumers perceive businesses that rank higher in search engines to be more credible than their poorly-ranking competition. Which do you want to be?

Website Updates

When was the last time your website was updated? An outdated website can not only affect SEO, it can also affect a buyers choice. Ensure your website is attracting new customers and accurately represents your brand.

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How we used seo to improve search rankings

This client was initially ranking 9th or 10th in the search "Roofing company" which means they were barely on the first page. Through website updates, blog posts and other search engine optimization from our team of experts, we were able to improve their ranking to an average of 4 (but even higher based on location) in only four short months.


*Each dot represents what position they show up in on Google for a specific search term. A "1" means they are the top result on Google.

Social media as a portfolio

While SEO has been a heavy focus for us, we've also diversified our efforts. When we began working with them, we made it clear that we should work to make their social media presence be an "Ever-updating portfolio" for potential customers to see their work.


That approach has paid off as their following has grown by nearly 10% in only four months.

Hear it from a client:

  • Is Marketing my Roofing Company Important?

    One of the pivotal reasons why roofing company marketing is essential is that it elevates your brand visibility. In a competitive market, differentiating your roofing business from numerous others is a significant challenge. Effective marketing tactics such as targeted digital advertising, SEO, local community engagement, and leveraging customer reviews can help amplify your reach and carve out a unique identity for your brand.


    Another compelling aspect of roofing company marketing is its capacity to foster customer loyalty. By developing a robust online presence, sharing educational content about roof maintenance, and providing updates on services and promotions, you can keep your clientele engaged and connected to your company.


    Our team of roofing marketing specialists is dedicated to propelling your roofing business to new heights. If you're curious about what Entrust can accomplish for your roofing enterprise, don't hesitate to reach out today.

  • What Roofing Marketing Services Do You Offer?

    We craft our roofing marketing services to be as unique as the clients we serve. A "One size fits all" strategy doesn't cut it in the diverse and dynamic roofing industry, where each company has its distinct target audience, budget, and objectives.


    Our roofing clients typically approach us with one of two aims: launching their brand or scaling their business.


    For those ready to launch their roofing company, we focus on establishing a robust digital foundation. We'll work with you to develop a user-friendly website, optimize your SEO to capture local searches, initiate a social media presence that resonates with your community, and create targeted advertising campaigns on Google and Facebook to broadcast your grand opening and services.


    If scaling up is your goal, we elevate your brand presence through strategic SEO and content marketing to drive organic traffic. Our team will manage sophisticated social media campaigns and fine-tune your advertising strategies to broaden your customer base. But we don't just look to bring in new leads—we implement tactics to keep them engaged and coming back, from follow-up email marketing campaigns to compelling social media content.


    Engage with our team of roofing marketing professionals to devise and execute a marketing blueprint that's designed not just for transient success, but for sustained growth. Let's elevate your roofing business to its peak potential!

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